YouTube video ads can range in price from $0.03 to $0.20 per view or per click. Advertise on Youtube to CPC means the cost of click 100,000 viewers, on average, would be between $3,000 – $20,000. For most companies, running a YouTube advertising campaign costs them an investment of $5 or more each day.
How Much Does It Cost to Advertise on Youtube?
Get the average cost for YouTube ads and tips for creating a successful campaign. Find out the benefits and factors that affect ad cost.
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Although there isn’t a hard and fast rule to YouTube ad cost, brands can expect to pay between $0.10 and $0.30 per view or per click, on average. Of course, there are a number of factors that affect this cost, including ad type, target audience, and bidding.
Grow Your Business with YouTube Ads
YouTube offers various advertising formats, and the cost can depend on factors such as the type of ad, the targeting options, and the bidding strategy you choose.
How much do YouTube ads cost?
YouTube ads cost on average anywhere between $0.10 -$0.30 USD per view. That price changes depending on here are some key factors that influence the cost of YouTube ads:
- Bidding
- Ad Quality and Relevance
- Targeting
- Quality score
- Industry and Seasonality
- Ad formats
Let’s explain each, and why they matter so much. Then I’ll provide important context for how to get the most out of your YouTube ad spend.
Bidding
YouTube’s ad placements work like most of Google’s ad products: through a bidding system. How much YouTube advertising costs depends on how much other people are bidding for the same ad placement.
Typically, you’ll be bidding on a cost-per-view (CPV) or cost-per-thousand (CPM) impressions basis for YouTube video ads, in which you’re only charged if a viewer watches the ad for longer than 30 seconds or interacts with the ad.
With some ad formats, you can pay-per-click (PPC). It doesn’t matter how many people see your ad. You only pay for the people who actually click on it.
Remember to set a daily budget for your marketing campaigns to make sure you don’t spend more than your budget allows for.
Targeting
You want to use YouTube’s targeting options to show your video advertising to the people most likely to care about it. Targeting affects your cost because some audiences are much more expensive to market to than others.
Ad Format
YouTube provides a variety of ad options with varying pricing points and reach. In general, larger ad spaces and greater ad exposure cost more.
The many YouTube ad formats available to you include:
- Display ads: These ads are embedded within the YouTube page, usually to the right of the featured video and above the list of suggested videos.
- Overlay ads: This is a bottom-screen advertisement that takes up 20% of the video and is either an image or text. When overlay advertisements appear, users have the ability to close them by clicking a small “X” in the corner.
- Skippable in-stream ads: These advertisements appear prior to, during, or immediately after a video, and the viewer has the option to skip them after 5 seconds. They are the most popular YouTube ad format.
- Non-skippable in-stream ads: Advertise on Youtube are video adverts that audiences must view in their entirety before they can access the main video. Non-skippable videos are normally 15-20 seconds in duration.
- Bumper ads: These advertisements run for up to six seconds in length. They must be watched before viewing the video content. Due to their shorter length, they’re succinct and to-the-point, while delivering their key message promptly.
- Video discovery ads: Advertise on Youtube are displayed as a recommendation in the search results in the right-hand sidebar or on the platform’s homepage.
- Sponsored cards: These cards show information that can be related to your videos. You can run these ads to promote items that will appear within your video clip. It provides your viewers with a teaser card of the product for a few seconds, with the aim of persuading them to further engage with your content.
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- Masthead ads: These are exclusive, 24-hour digital billboards displayed on YouTube’s homepage. They are used by larger companies with bigger budgets and are available on a reservation basis only.
Quality Score
Google rates your video ad based on how relevant it is to the audience you’re targeting. They determine this by looking at how many people actually watch and engage with your ad.The more people like it, the more Google believes your ad is relevant to your audience and that in turn increases your quality score. The higher the quality score, the less Google charges you for running the ads.
Conclusion
It’s important to note that these factors can change over time, and YouTube’s advertising platform may introduce new features or adjust pricing models. To get the most accurate and up-to-date information, it’s recommended to use YouTube’s advertising platform or consult with a digital marketing professional who can provide insights based on current market conditions.
